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By: Damon Za
Video production is a requirement for every organization as videos are an effective and mandatory communication medium today. Videos are everywhere, be it TV, the internet tradeshows, social media and outdoor communications. Videos are engaging, effective and detailed, making it possible for businesses to convey their message in a span of 2 to 3 minutes. Video production can either be done in-house or outsourced to companies which offer video production services.

In-house production has its downsides, mainly increased production cost and process. You need to have a dedicated film production team, pay them, buy all the equipment and even accommodate travel, production expenses, and equipment maintenance. To that end, it's perhaps best to work with a professional corporate video production partner, who can offer video production services for a flat fee. These companies have the best artists and technicians who have years of experience and deal with the latest trends and techniques on a daily basis.

Now that we have established that videos are important for corporate communication and outsourcing is the best option for brand film production, letís discuss how to hire these production companies and list the things to consider while hiring them.

How to Hire Video Production Services?

1. Define Your Requirements

Before starting the video production, you get to play a major role in ideating the video. Ideation includes deciding the message to be conveyed, the target audience, the way the idea has to be delivered, and the video format (live action, interview, B-roll, animation or some other type of corporate film). Before you approach professional production companies, make a list of your requirements so that you can choose the company which can deliver your requirements. In a nutshell, know what you want before you ask for it; of course if you need help defining this the right video production company can help you to detail things out.

2. Research and Shortlist

Once you have defined your requirements, make a shortlist of all the video production companies which can cater to your requirements. Speak with these video production companies and ask about their fee structure, timelines, and learn about their approach to corporate video production. Having this information will enable you to compare Apples to Apples and know all of the particulars before you choose the right video production company for your project.

3. Review and Select

Once you have shortlisted two or three video production service providers, and requested a quote. Itís time to review the quotes provided - compare number of cameras involved, what size crew theyíre proposing to use, what graphics work is included and what their proposed timeline is to complete and deliver your corporate video production. Once you're ready to move forward reach out to the video production company to begin the process - and when possible get their final quote in writing to eliminate the potential for budgetary or delivery surprises at a later date.

NYC Video Pros, one of the leading video production companies in New York City ( ) providing corporate videos and film production solutions that allows any organization to leverage the power of video. To learn more about us, visit
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