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By: Damon Za
Advertising today is about more than engaging content. It’s about strategy, planning and the ability to pull off something special and meaningful that gets people interested and clicking. That is why when people look for an advertising company in Austin, they look for a firm that has the experience and knowhow to craft awesome campaigns. If you are on the hunt for an advertising company, here are a few things to look for to make sure that they’re right for you.

1. The Right Experience

No matter your budget, you can always find a company that knows what they’re doing at a scale that can handle your needs. Finding that right balance of budget and plan, however, must be met with proof that your potential advertising company in Austin has past projects that got the job done. When you are looking at advertising companies, always check up on their past work. If the company doesn’t have a lot of campaigns under their belt, then ask what they do differently. If they do, ask what they will do differently for you. In both cases, checking on their past successes means you can be confident about your future.

2. Meaningful Analytics

With today’s digital tracking software, you can track every click, every impression and every conversion from where it started to where it ends. But all that data doesn’t mean anything unless there is useful measurement. The right advertising company in Austin for your business will have an evaluative plan in place to measure the success of their campaign, and they will supply you with data that shows what worked and what matters. Anyone can log into a Twitter account and see how many impressions a tweet received. Not everyone can connect that to a successful campaign. Get an advertising company that gives you data you can work with to make sure that your campaign was worth the money, and even worth repeating.

3. Branding on Multiple Channels

Did you know that someone is 200% more likely to buy something if they see a traditional ad and then the same ad on Twitter? People move around so many platforms today that one stream for advertising simply isn’t enough. It has to be so much more. When you are looking for a professional advertising company in Austin, make sure that they can send your message along different streams, and that each of those streams maximize the platform while integrating with everything else. It’s a hard thing to do, but the right company will be able to make it work for your business.

If you are looking for an advertising company in Austin, you need to ensure that they can offer you everything that you need, from innovative plans to the analytics to prove their mettle. Without the right team behind your advertising, you could end up with a plan that reaches the wrong people, and a business that doesn’t live up to its fullest potential. But the right company will elevate your brand to dazzling new heights.


Drumroll is a branding agency in Austin, TX providing services like advertising ( http://www.drumroll.com/ ), digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit http://www.drumroll.com/about/
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